Hot Wheels, the company that specializes on building miniature toy cars, has been regarded as a company that loves to think outside the box.
Whether its commissioning world-record stunts, or building tracks with double loops, the toy manufacturer has proven time and again that it can think of just about anything to promote and market itself to its demographic of choice.
This time, it’s done it again, except in a totally different way.
It made a movie - a 22-minute short film, to be exact - to find out the World’s Best Driver. In what can be best described as a novel approach in its goal, Hot Wheels commissioned different teams - aptly named Red Outrageous, Yellow Powerful, Blue High Tech and Green Superfast - to compete in a series of challenges at the Hot Wheels test facility in an undisclosed location.
We’re not going to keep you waiting any longer because the movie definitely warrants your time. Be advised, though, the kind of racing you see in it isn’t exactly the kind you’d want to do on any normal race track.
Just sayin’.
Click past the jump to watch more of Hot Wheels’ stunts over the years
Video: Hot Wheels Releases a 22-Minute Video to Find the World's Best Driver originally appeared on topspeed.com on Saturday, 18 May 2013 18:00 EST.
