If you were going to pick the NASCAR driver most likely to dive headfirst into 21st-century media, Jeff Gordon ? who won his first Sprint Cup championship while current champ Brad Keselowski was still in middle school ? might not even crack your top 10. But Gordon has thrown himself into new media, whether it's reality-show silliness or current Internet memes. (Gordon's "Harlem Shake" hit within days of the first one, while the fad was still new.)
But his latest, a viral video for Pepsi Max, might just top them all. Gordon plays a timid car buyer named "Mike" who visits a dealership and proceeds to take the car salesman on the drive of his life. Now, granted, this is as staged as it comes; apparently Gordon wasn't even the driver for most of the stunts. But oh, it's funny. Well done, all.
-Follow Jay Busbee on Twitter at @jaybusbee.-
NASCAR video from Yahoo! Sports:
Other popular content on Yahoo! Sports:
? 'Melo limps out of Denver amid boos, taunts from Nuggets fans
? Opening day of Steubenville rape trial focuses on key photo of girl
? Kansas City Chiefs release QB Matt Cassel
? Three teams on move as NHL approves realignment
Michael Andretti Keith Andrews Elio de Angelis Marco Apicella
