Monster Energy has agreed to a two-year partnership deal with Yamaha Factory Racing, which will see the Monster brand act as sponsor to Yamaha's MotoGP team. The announcement had been widely anticipated, and reported on here prior to Christmas, and extends Monster's participation in MotoGP, where they go head-to-head with the other energy drink giant, Red Bull.
Though the deal between Yamaha and Monster will provide a useful influx of cash for the Japanese factory team (Spanish website Motocuatro.com put the total sponsorship deal at 4 million euros) Monster will not become title sponsor. Instead, the Monster logos will receive the same kind of prominence as Japanese oil sponsor ENEOS, appearing on the fairings of both bikes, as well as on the leathers of both Jorge Lorenzo and Valentino Rossi.
