Leave it to Chevrolet to throw the first punch in its long-standing rivalry with Ford.
The Bowtie’s newest Super Bowl commercial takes a stab at its crosstown rival with a commercial that’s set just after the world ended, confirming the Mayan predictions. In the ad, a group of friends, all of which were driving Silverados, miraculously survived the global catastrophe to round up and see how each one was doing.
Everybody was accounted for except for their friend Dave, who lost his life because he, as one of the buddies explained, "drove a Ford." Way to be subtle, Chevy.
The Chevy ad is expected to run during the first quarter of Super Bowl XLVI and just as sure as those Mayan predictions are nothing more than myths and fables, you can expect that this new Chevy Silverado commercial will draw strong reactions from both camps.
So allow us to say, "It’s on, Chevrolet. It is most definitely on."
Super Bowl Ad: Chevrolet Silverado throws rocks at Ford with apocalyptic commercial originally appeared on topspeed.com on Saturday, 4 February 2012 09:00 EST.
George Abecassis Kenny Acheson Andrea de Adamich Philippe Adams